The Impact We Strive For
TRANSMIXR strategically catalyses profound change across the Cultural and Creative Sector (CCS). Adopting cutting-edge XR and AI technologies, the project anticipates transformative effects beyond immediate technological enhancements, influencing economic models, societal interactions, and cultural practices. The extended impact also aligns with significant European initiatives, supporting overarching goals for a sustainable, inclusive, and innovative future, notably through adherence to the New European Bauhaus and the European Strategy for Data.
Here’s the measurable impact we aim to achieve five years after the project:
Technological and Economical
5+
Societal
10%
Scientific
5
Cultural
6+
Extended Influence
40
The Development
We created a four-stage process for creating and experiencing immersive media applications. The stages are:
- Selection & Understanding: Ingesting, organising, and analysing media.
- Creation: Utilising templates, AI, and social XR tools to generate content.
- Capture: Employing volumetric capture, motion capture, and 360 video techniques to record real-world data.
- Experience: Delivering the final product in various formats (web, local, offline, realtime) and with different interaction levels (immersive, interactive, social).

Our Partners Expertise
Exploring the intersection of our work and other cutting-edge technologies through collaborative efforts is fundamental to our mission.
To comprehend, co-create, and deliver the best experience with XR, our team builds upon everyone’s expertise to create and develop our four use-cases.
This allows us to push the boundaries of immersive experiences, creating truly transformative solutions in the media and cultural sectors.

Our Guides to Explore XR
Creating meaningful interactions with cultural heritage in immersive environments
Authors: Cultural Heritage Use-Case team - Gabrielle Aguilar van Gend, Rasa Bočytė, Alina Goldman, Steffie van der Horst Philine Kreuzee, Johan Oomen and Max Tiel.
From Concept to Pilot
Phase #1 Human centric and iterative approach towards
- Understanding and Requirements
- Production Workflow analysis
- Surveys
- Design Workshops
- Creative Workshops
Phase #2 Requirements collection and analysis
- Professional users
- End Users
- Requirements prioritisation
Phase #3 Technology Development and Evaluation
We will have designed, developed and evaluated a suite of key enabling technologies used to create a range of pilots in the creative and cultural sector.