The “Beyond Reality: Immersive Tech Series,” co-organised by us and the EU-funded project AMPLIFY, recently concluded a three-part webinar series exploring the intersection of art, technology, and ethics. These webinars offered a deep dive into how Extended Reality (XR) and Artificial Intelligence (AI) are reshaping creative expression, challenging traditional boundaries, and opening new avenues for storytelling and immersive experiences.
Each session brought together voices from academia, industry, and the arts, providing insights into the latest trends, opportunities, and ethical considerations in this rapidly evolving landscape.
Reimagining Realities: How XR & AI are Redefining Creative Expression
16 October 2025
The series kicked off by exploring how XR and AI are fundamentally transforming the creative landscape. Discussions focused on emerging creative formats, from dynamic, interactive installations to autonomous digital art, and the ways technology is blurring the lines between physical and digital worlds (“phygital”). Panelists shared their perspectives on how these tools are redefining artistic possibilities and enabling entirely new forms of immersive storytelling.
Panelists:
- Mikel Zorilla | AMPLIFY, Vicomtech
- François Matarasso | AMPLIFY
- Tupac Martir | TRANSMIXR, SATORE Studio
- Alina Goldman | TRANSMIXR, Institute for Sound and Vision
Creative Futures, Ethical Frames: Balancing Innovation and Integrity in Emerging Tech
6 November 2025
The second webinar tackled the ethical questions raised by rapid technological advancement. The panel discussed frameworks and principles to ensure responsible development and use of emerging technologies in creative sectors. Conversations highlighted human-centric and ethical design, digital ethics, and the balance between innovation and integrity in XR and AI applications.
Panelists:
- Katrien De Moor | AMPLIFY, NTNU
- Marie Hospital | TRANSMIXR, AFP
- Trevor Ó Clochartaigh | TRANSMIXR, TG4
Opportunities Beyond Reality: Exploring the New Creative Frontier
13 November 2025
The final session explored the opportunities emerging at the intersection of art and technology. Panelists shared experiences pushing the boundaries of creative formats, leveraging emerging technologies, and exploring real-world applications and business models that unlock new possibilities for the art and culture sectors. The discussion inspired participants to imagine new ways to engage audiences through immersive media.
Panelists:
- Paulo Lameiro | AMPLIFY, CPL
- Karolina Wylezek | AMPLIFY, CWI
- Joseph Fadel | TRANSMIXR, Immersion
The “Beyond Reality” webinar series showcased how XR and AI are transforming creative expression while highlighting the ethical considerations of emerging technologies. Together, the sessions offered valuable insights and inspiration for artists, technologists, and anyone exploring the evolving frontier of immersive media.
