The TRANSMIXR consortium includes 19 organisations from 12 European countries holding advanced and complementary expertise and skillsets in European research, media and innovation programs, as well as in-depth knowledge of AI & XR and their application to the media sector.
Beyond the passive consumption of one-size-fits-all media content, the media experience of the future will focus on cross-border collaboration between media organisations and inclusion of citizens as co-creators, mediated through social XR experiences that guarantee diverse and inclusive participation. The unique combination of AI and XR core technologies will advance the state of the art in media production, delivery, and consumption.
The future of media experiences poses a series of thrilling challenges, and the maturity of eXtended Reality (XR) and Artificial Intelligence (AI) technologies provides a unique window of opportunity for the European Creative and Cultural Sector (CCS) to reimagine digital co-creation, interaction and engagement possibilities. In TRANSMIXR, we aim to create a range of human-centric tools for remote content production and consumption via social virtual reality.
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