Our Vision for Innovation
Vision
TRANSMIXR is reimagining the landscape of media—where engagement goes beyond consumption, inviting everyone into the heart of creation and interaction through pioneering XR and AI technologies.
Mission & Ambition
We envision a future where technology elevates cultural experiences—making them more inclusive, accessible, and engaging. TransmiXR leads this transformation by empowering the Cultural Creative Sectors with innovative tools that redefine interaction, expand understanding, and enhance creative collaboration.
- Reimagine
- Comprehend
- Create
- Deliver
- Market
Our Challenges
1#
Redefine existing workflows and processes for meeting the requirements of the CCS and enabling them to create novel immersive media experiences.
2#
Understand and process complex media content at scale, in order to provide the right modular tools for helping content creators to handle the increasing volume and diversity of media content.
3#
Create novel XR creation tools, as collaborative environments for professionals to naturally collaborate remotely and push the boundaries of what is possible.
4#
Deploy new environments for the consumption and adaption of novel Social XR narrative productions, enabling interconnected experiences across a range of devices, increasing audience involvement and participation.
TRANSMIXR technologies are set to be showcased through practical implementations within the Cultural and Creative Sector (CCS). These applications are carefully chosen to demonstrate the versatility and transformative potential of the project across varied domains.
Cultural Heritage
Performing Arts
News
Media & Broadcasting
To demonstrate these capabilities, TRANSMIXR has strategically designed four innovative pilots that serve as benchmarks for technology deployment and sectoral impact:
- Cultural Heritage: Reimagining how we interact with history and heritage, enabling immersive, educational journeys through time and culture.
- Performing Arts: Transforming performances by integrating immersive technologies, offering new experiences that transcend traditional stage boundaries.
- News Media & Broadcasting: Revolutionizing how news is created, interacted with, and consumed, enhancing real-time data integration and audience engagement.
These real-life applications and pilot projects illustrate TRANSMIXR commitment to bridging the gap between cutting-edge technology and creative expression, ensuring tangible benefits and enhanced experiences across the CCS.