Horizon Europe TRANSMIXR project launches in Ireland

The kickoff meeting for the Horizon Europe TRANSMIXR project took place in Athlone Ireland October 25 and 26 October.

TRANSMIXR project started on 1st October 2022 and partners met to kickoff the meeting on 25-26 October 2022, in Athlone – Ireland. This project, funded under the call HORIZON-CL4-2021-HUMAN-01-06 – Innovation for Media, including eXtended Reality (IA), brings together researchers, design partners and media companies from 12 countries with the goal of creating human-centric tools for remote content production and consumption via social virtual reality. TRANSMIXR will develop a range of AI and XR based solutions for the cultural and creative sector (specifically, news media & broadcasting, performing arts, and cultural heritage) to enable them to understand media at scale, and to create and consume next generation media experiences enabled by Social XR technologies.

In the initial kick-off meeting, representatives of all 20 partners attended. There were presentations from each partner organization as well as inputs from Stephen O’Reilly, National Contact Point from Enterprise Ireland and from Tunde Levy EC project officer. The meeting included a range of technical and use case breakout sessions to further discuss requirements and challenges of realizing the grand vision of TRANSMIXR and finally further building the relationships between team members as we embark on this exciting journey.  

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