“Users are the driving force”: TRANSMIXR making an impact at STEREOPSIA 2023

The TRANSMIXR project organized a workshop about their human centric methodology, detailing the benefits, initial results, and future impact, at Steropsia Europe, on Thursday 19th October in Brussels. The workshop included the perspectives of researchers and representatives of the creative and cultural sector within the project: 

  • Pablo Cesar (group leader at CWI and Professor of Human-Centered Multimedia Systems at TU Delft) introduced to the audience the context, vision and objectives of the TRANSMIXR project.
  • Natasja van Buggenhout, Arno Verhofstadt (imec-SMIT, Vrije Universiteit Brussel) presented an overview of user-centric approach and its benefits.
  • Sueyoon Lee (design researcher and XR design engineer at CWI) introduced a number of examples of how to apply the methodology for running human centered design workshops.
  • Rubin Shah (Satore studio) and Deirdre Ní Choistín (TG4) shared the experience from the creative and cultural sector when using this methodology in practice. 

The TRANSMIXR project is a project within the Horizon Europe framework, the European Union’s research and innovation programme for the 2021-2027 period. The project will develop a range of AI and XR based solutions for cultural and creative sector (specifically, news media & broadcasting, performing arts, and cultural heritage) to enable them to understand media at scale, and to create and consume next generation media experiences enabled by Social XR technologies.

The final aim of the workshop at STEREOPSIA was to explore and emphasize why it is important and beneficial to apply a user-centric approach and involve different user groups in the research. It also showed how to translate the insights of TRANSMIXR (transferability) to other sectors. During the workshop demos and interim insights of the TRANSMIXR were presented and the audience had the opportunity to learn how to successfully apply a user-centric approach and provide feedback.

During the workshop, the 1-year video from TRANSMIXR was premiered:https://youtu.be/Jk9794Ktra8?si=LGRPRubBSKALqB7X

Apart from the workshop, TRANSMIXR was well represented in the event with:

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